Introduction: why this action matters for adoption
Teaching workshops are useful during change because they create a live, structured moment where people can understand what is changing, practise the new way of working, ask questions, and surface barriers before those barriers become adoption risks. In change-management terms, the workshop is not just a training event; it is a facilitated live engagement and learning intervention designed to move people toward adoption and use. Prosci’s ADKAR model frames successful individual change around Awareness, Desire, Knowledge, Ability, and Reinforcement, which makes workshops especially relevant when people know a change is coming but do not yet know how to work differently or feel confident doing it [Prosci, n.d.]. (prosci.com)
A good workshop also helps close the gap between project delivery and business value. PMI emphasizes that a project output only begins to create value when it is adopted and used in the business, and that adoption and outcomes should be measured, not assumed [PMI, 2013]. (pmi.org)
What this action is and when to use it
A teaching workshop is a live learning session with a clear adoption outcome, a defined audience, prepared messages, facilitated practice, issue capture, and follow-up actions. Use it when the impacted group must build knowledge, skill, confidence, or alignment before they can adopt the change. It is especially useful before pilots, before go-live, during manager readiness, after early adoption data reveals gaps, or when people are asking “What does this mean for my job?” [Prosci, n.d.; PMI, 2013]. (prosci.com)
Do not use a workshop as a disguised announcement. If the purpose is only to broadcast a decision, use a communication channel. Use a workshop when participation matters: people need to interpret the change, practise a new behavior, make local decisions, or identify blockers. Adult learning guidance emphasizes relevance, problem-solving, connection to experience, and opportunities to practise and apply new knowledge [CDC Adult Learning]. (cdc.gov)
Preparation: inputs, stakeholders, materials, timing, and decisions needed
Start with the change impact assessment and learning needs analysis. CIPD guidance says learning needs should be linked to current and future capability requirements, existing skill levels, performance gaps, and business strategy; it also recommends involving stakeholders such as subject matter experts, managers, and impacted employees [CIPD, 2025]. (cipd.org)
Before scheduling the workshop, define the adoption outcome in plain language: “After this session, claims handlers can complete the new approval workflow without using the legacy spreadsheet,” or “Managers can explain the change impact and coach their teams through first-week issues.” Prepare role-specific scenarios, a short change story, FAQs, system or process demonstrations, job aids, practice exercises, and an action log. Decide who must attend, whether managers attend with their teams or separately, what pre-work is required, what issues can be resolved in the room, and what must be escalated.
Design the session around doing, not listening. McKinsey’s transformation capability-building guidance recommends job-relevant, hands-on learning and “field and forum” reinforcement, where people learn in a forum and then apply the skill back in the workplace [McKinsey, 2017]. (mckinsey.com) Carnegie Mellon’s active learning guidance similarly highlights that learners engage more deeply when they explain, connect, compare, apply, practise, and receive feedback [CMU Eberly Center]. (cmu.edu)
Step-by-step facilitation guide
Open with the adoption outcome. State what people should be able to do after the session and why it matters to the change. Link the workshop to business value and the new way of working [PMI, 2013]. (pmi.org)
Set the context through the right voice. A sponsor should cover the business reason for the change; a people manager should explain local impact and expectations. Prosci describes sponsors and people managers as employee-facing change roles, with managers especially important for personal-impact messages and coaching [Prosci, 2026]. (prosci.com)
Diagnose the room. Use a poll, “muddiest point,” or short discussion to ask what is unclear, what people are worried about, and where they expect work to be harder. PMI notes that involving stakeholders early can increase buy-in and that resistance is a natural response, not always negative [PMI, 2013]. (pmi.org)
Teach only the minimum needed. Explain the new process, role, system, decision rule, or behavior in the order people will use it. Avoid long slide sequences. Adults are more likely to value learning that is relevant, problem-centered, and immediately applicable [CDC Adult Learning]. (cdc.gov)
Practise with realistic scenarios. Use the actual forms, system screens, customer cases, manager conversations, or decision points people will face. During practice, observe where people hesitate; those moments reveal adoption barriers and job-aid needs.
Facilitate questions and resistance constructively. Separate questions into four categories: answer now, answer later, decision needed, and risk or issue. Acknowledge concerns without debating every objection. Capture barriers visibly so participants see that feedback is being treated as change intelligence, not disruption.
Convert learning into commitments. End with the actions each person, manager, or team will take before the next milestone. Assign owners and dates. PMI recommends measuring adoption and adjusting plans when discrepancies appear [PMI, 2013]. (pmi.org)
Follow through. Send the action log, updated FAQs, job aids, recording if appropriate, and next support routes. A workshop that produces no visible follow-up teaches people that participation does not matter.
Example: applying this in a real change initiative
Imagine a company rolling out a new CRM process for sales teams. The project has delivered the tool, but early pilot feedback shows inconsistent opportunity updates and confusion about handoffs. The change manager runs a 90-minute workshop for sales reps and first-line managers. The sponsor opens with the customer and forecasting reason for the change. The manager explains what will change in weekly pipeline reviews. Reps practise entering a new opportunity, updating probability, and handing off to customer success using three realistic account scenarios. The facilitator captures issues: one field label is unclear, managers need a coaching checklist, and the mobile workflow is slow. The session ends with each rep committing to update live opportunities by Friday and each manager agreeing to review CRM quality in the next team meeting. This turns the workshop into adoption work, not generic software training.
For sponsors, adapt the workshop toward storytelling, visible sponsorship, and decision-making. For managers, focus on coaching, resistance conversations, and local reinforcement. For impacted employees, emphasize hands-on job tasks. For high-resistance groups, use smaller sessions, more listening, and visible issue resolution. Across phases, use early workshops for sensemaking, design-stage workshops for feedback, pre-go-live workshops for rehearsal, and post-go-live workshops for reinforcement.
Roles and responsibilities
Role | Responsibility |
Change manager | Defines the adoption outcome, designs the session, briefs facilitators, captures issues, and tracks follow-up. |
Sponsor | Explains the business reason, priority, and consequences of not changing. |
People manager | Explains local impact, reinforces expectations, coaches participants, and removes team-level barriers. |
Subject matter expert | Demonstrates the new process or system and validates answers. |
Project lead | Connects workshop issues to project decisions, defects, backlog items, and readiness criteria. |
Participants | Practise, ask questions, identify barriers, and commit to applying the new way of working. |
These role distinctions align with Prosci’s view that successful change requires coordinated sponsor, manager, project, change practitioner, and employee roles [Prosci, 2026]. (prosci.com)
Common mistakes to avoid
Treating the workshop as a slide-based announcement rather than a practice-based adoption intervention.
Mixing audiences with different impacts, which makes the content too generic.
Inviting managers without first preparing them to explain impact and coach their teams.
Allowing unresolved questions to disappear after the session.
Measuring only attendance or satisfaction. CDC guidance notes that training effectiveness should assess learning and learning transfer, and that satisfaction alone does not determine effectiveness [CDC, 2024]. (cdc.gov)
Measures of success or adoption indicators
Measure the workshop at four levels. First, check participation: attendance by impacted role, completion of pre-work, and manager coverage. Second, check learning: pre/post confidence or knowledge checks, observed performance in scenarios, and quality of participant questions. Third, check transfer: whether people apply the new behavior in the workplace after the session. CDC recommends evaluating both learning and learning transfer where possible, using in-session checks and delayed follow-up after learners have had time to apply the learning [CDC, 2024]. (cdc.gov) Fourth, check adoption and business indicators: system usage, process compliance, error rates, cycle time, support tickets, customer impact, manager coaching completion, and closure of workshop action items.
Checklist for the change manager
Define the adoption outcome and target audience.
Confirm the capability or confidence gap.
Segment participants by role, impact, resistance level, or readiness.
Brief sponsor, managers, SMEs, and facilitators.
Prepare scenarios, job aids, FAQs, and an issue log.
Build in practice, feedback, and discussion.
Capture questions, risks, decisions, and actions visibly.
Send follow-up materials within 24–48 hours.
Track action closure and learning transfer after the session.
Feed insights back into the change plan, training plan, communications, and readiness assessment.
Optional reusable agenda and script
75-minute workshop agenda
Time | Segment | Purpose |
0–5 min | Welcome and outcome | “By the end, you will be able to…” |
5–15 min | Why this change, why now | Sponsor or manager message |
15–25 min | What changes in your work | Role-specific impact walkthrough |
25–50 min | Practice scenario | Hands-on application with feedback |
50–60 min | Questions and barriers | Capture issues, risks, and decisions |
60–70 min | Team commitments | Agree actions, owners, and dates |
70–75 min | Close and next support | Reinforce job aids, support channels, and follow-up |
Opening script: “This is not a briefing. It is a working session to help us practise the new way of working, identify what is still unclear, and agree what must happen next so the change can be adopted safely and consistently.”
References
Prosci. The Prosci ADKAR® Model. No date shown. https://www.prosci.com/methodology/adkar
Prosci. Core Roles in Change Management. Published May 20, 2020; updated May 1, 2026. https://www.prosci.com/blog/core-roles-in-change-management
Project Management Institute. Managing Change in Organizations. October 29, 2013. https://www.pmi.org/learning/library/managing-change-organizations-5872
CIPD. Learning needs analysis. August 20, 2025. https://www.cipd.org/en/knowledge/factsheets/learning-needs-factsheet/
McKinsey & Company. To make a transformation succeed, invest in capability building. October 6, 2017. https://www.mckinsey.com/capabilities/operations/our-insights/to-make-a-transformation-succeed-invest-in-capability-building
CDC. Adult Learning Assumptions. No date shown. https://www.cdc.gov/healthyschools/professional_development/e-learning/pd201/videos/transcripts/06_Adult_Learning_Assumptions.html
CDC. Evaluate Training: Measuring Effectiveness. October 28, 2024. https://www.cdc.gov/training-development/php/about/evaluate-training-measuring-effectiveness.html
Carnegie Mellon University Eberly Center. Active Learning Strategies. No date shown. https://www.cmu.edu/teaching/resources/instructionalstrategies/activelearningstrategies/index.html
