Introduction: why this action matters for adoption
Extending the team structure to include local groups is not simply a resourcing decision; it is a diagnostic change-management intervention. Its purpose is to test whether the current project and change team can understand, influence, and support the people who must adopt the change. Readiness is not only awareness of a decision; it includes shared commitment to implement the change and shared confidence that the group can do so [Weiner, 2009; Shea et al., 2014]. Because readiness can differ by team, site, role, or function, a central view may miss local risks, workarounds, informal resistance, or practical constraints [Weiner, 2009].
What this action is and when to use it
This action assesses whether the formal change structure should be extended through local groups such as change champions, change agents, super users, manager forums, site leads, or working groups. Use it when the change affects multiple locations, job families, shifts, customer-facing teams, or operational processes; when feedback is slow or filtered; when resistance is uneven; or when the central team lacks credibility with impacted employees. Change agent networks are commonly used to extend reach, increase peer-to-peer engagement, and create feedback loops between impacted groups and the change team [Prosci, 2025; NHS England Digital, 2026].
Do not create a local network automatically. Broad involvement can help in transformational or high-impact change, but unnecessary involvement can increase complexity, slow decisions, or raise expectations the project cannot meet [Gallup, 2020]. The diagnostic question is: “What local involvement is necessary for adoption, risk reduction, and sustained use?”
Preparation: inputs, stakeholders, materials, timing, and decisions needed
Before facilitating the assessment, gather the change impact assessment, stakeholder map, adoption goals, training approach, implementation timeline, known risks, support data, employee feedback, and any readiness pulse results. Readiness questions should distinguish commitment, capability, task demands, resource availability, and situational barriers [Weiner, 2009; Shea et al., 2014].
Involve the sponsor, project manager, change manager, impacted people managers, HR or L&D partners, operational leads, communications/training leads, and representatives from high-impact groups. Prepare a heat map by audience, a decision matrix, a draft role description, and options ranging from “no extension” to “temporary working group” to “formal champion network.” The key decision is not only who to involve, but what authority, time allocation, escalation route, and feedback cadence they will have [Prosci, 2025; PMI, 2015].
Step-by-step facilitation guide
Frame the assessment as adoption risk management. Explain that the group is not voting on the change; it is identifying whether the current structure can support adoption. This keeps the discussion focused on readiness, capability, and risk [PMI, 2015].
Segment the impacted population. Review who must think, behave, decide, or perform differently. Segment by role, location, shift, customer group, system use, process dependency, and manager span of control.
Review evidence, not anecdotes only. Compare readiness scores, training needs, productivity indicators, support tickets, manager confidence, and qualitative feedback. Look for uneven patterns: one site may be ready while another lacks staffing, equipment, trust, or process clarity [Weiner, 2009].
Run targeted local listening. Use short interviews or workshops with managers and frontline employees. Ask: “What will be hardest to do in the new way?” “Where will the standard process not fit local reality?” “Who do people go to for trusted advice?” Informal influence often does not follow the organization chart, so nomination questions can reveal credible local connectors [McKinsey, 2014].
Score the need for local involvement. Assess each group against impact severity, readiness gap, resistance level, workflow complexity, geography/shift dispersion, manager capacity, and need for peer credibility. High-impact and low-readiness groups are strong candidates for local representation.
Choose the lightest structure that will work. A low-risk change may need only manager briefings and office hours. A high-risk operational change may need local champions, super users, and a weekly issue-resolution forum. The structure should match the change type and influence dynamics [Gallup, 2020].
Define roles before selecting people. Local representatives should be credible, respected, knowledgeable about the work, willing to participate, and supported by their manager [Prosci, 2025; McKinsey, 2014]. Avoid making them unpaid messengers; involve them in testing, feedback, issue escalation, reinforcement, and local adaptation.
Integrate decisions into the change plan. Add local groups to the governance model, stakeholder plan, training plan, resistance plan, and adoption measurement approach. PMI guidance emphasizes using stakeholder assessment to update plans, risks, resources, and engagement actions [PMI, 2015].
Adapt the facilitation by audience and phase. Executives need a concise risk and resourcing decision. Managers need role clarity and time expectations. Frontline groups need psychological safety and visible follow-through. In early design, use local groups to test assumptions; during deployment, use them to solve blockers; during sustainment, use them to reinforce new behaviors and spot regression [Gallup, 2020; NHS England Digital, 2026].
Example: how this could be applied in a real change initiative
A company is rolling out a new field service scheduling platform. The central team has a project manager, change manager, trainer, and communications lead. Early readiness data shows office-based planners understand the change, but technicians in two regions expect slower job closeout and reduced autonomy. Local supervisors are supportive but overloaded.
The change manager facilitates a diagnostic session and scores the technician groups as high impact, medium readiness, and high workflow complexity. The team extends the structure by adding one technician champion per region, one planner super user, and a weekly field issue huddle for the first eight weeks after go-live. Champions test job scenarios, identify language that makes sense locally, flag impractical steps, and help supervisors reinforce the new process. This turns local resistance into actionable design and adoption input.
Roles and responsibilities
Role | Responsibility |
Sponsor | Approves whether to extend the structure, protects time for local participants, and removes escalated barriers. |
Change manager | Facilitates the diagnostic, recommends the structure, defines roles, and integrates actions into the change plan. |
Project manager | Aligns local involvement with schedule, scope, RAID log, and governance. |
People managers | Explain local context, support team participation, coach employees, and reinforce adoption. Line and middle managers influence support for change and implementation effectiveness [CIPD/CEBMa, 2023]. |
Local champions or agents | Provide two-way feedback, test materials, surface resistance, model new behaviors, and support local adoption [Prosci, 2025; NHS England Digital, 2026]. |
HR/L&D/Comms | Align learning, manager enablement, messaging, and workforce considerations. |
Common mistakes to avoid
Creating a champion network because it sounds good, without a clear adoption risk to solve.
Selecting only enthusiasts or senior people instead of credible local influencers.
Using local representatives as a communication cascade rather than involving them in diagnosis and problem-solving [McKinsey, 2014].
Asking for feedback but failing to close the loop.
Ignoring manager workload; manager support is central to employee change experience [CIPD/CEBMa, 2023; Gallup, 2020].
Launching the network too late, after design decisions are fixed and trust has already eroded.
Measures of success or adoption indicators
Use leading and lagging indicators. Leading indicators include coverage of high-impact groups, champion attendance, number of local issues raised and resolved, manager confidence, readiness movement, training preparedness, and time to escalate blockers. Lagging indicators include adoption by site or role, proficiency, process compliance, reduction in workarounds, support-ticket trends, productivity recovery, customer or quality outcomes, and sustained use after go-live. Measurement should connect stakeholder feedback to adoption planning, resources, and risk responses [PMI, 2015; Weiner, 2009].
Checklist for the change manager
Have we identified which groups must adopt new behaviors?
Do we have evidence of readiness, resistance, capability, and local constraints?
Are adoption risks uneven by site, shift, role, or manager group?
Can existing managers handle the local change load?
Do we need peer credibility or informal influence to reach impacted employees?
Have we defined the local role, time commitment, decision rights, and escalation route?
Have managers agreed to protect participant time?
Have we built local feedback into the change plan, not just the communications plan?
Have we defined measures that show whether the extended structure is working?
Optional reusable worksheet
Diagnostic question | Evidence to review | Decision |
Which groups face the biggest behavior or workflow change? | Impact assessment, process maps, role analysis | Extend / do not extend |
Where is readiness low or uneven? | Readiness pulse, interviews, manager feedback | Local support needed? |
Where is manager capacity constrained? | Span of control, workload, competing changes | Add champions or support? |
Who has trusted local influence? | Peer nominations, supervisor input, informal network insight | Candidate pool |
What should local groups do? | Adoption risks and barriers | Listen, test, coach, escalate, reinforce |
How will we know it is working? | Adoption metrics and feedback loops | Measures and review cadence |
Suggested opening script: “We are assessing whether our current change structure is sufficient for adoption. The goal is not to add governance for its own sake. The goal is to identify where local insight, credibility, and support are needed so impacted teams can adopt the change safely, consistently, and sustainably.”
References
Prosci. “Does Your Project Need a Change Agent Network?” Published October 24, 2023; updated October 17, 2025. https://www.prosci.com/blog/does-your-project-need-a-change-agent-network
Rittenhouse, Jeralyn. “Improving stakeholder management using change management tools.” Project Management Institute, October 10, 2015. https://www.pmi.org/learning/library/improve-stakeholder-management-9901
Weiner, Bryan J. “A theory of organizational readiness for change.” Implementation Science, October 19, 2009. https://link.springer.com/article/10.1186/1748-5908-4-67
Shea, Christopher M., et al. “Organizational readiness for implementing change: a psychometric assessment of a new measure.” Implementation Science, January 10, 2014. https://link.springer.com/article/10.1186/1748-5908-9-7
Barends, Eric, Denise Rousseau, and Barbara Janssen. “People managers: An evidence review.” CIPD/CEBMa, issued July 2023. https://www.cipd.org/globalassets/media/knowledge/knowledge-hub/evidence-reviews/2023-pdfs/2023-people-managers-scientific-summary-8431.pdf
Gallup. “Proven Change Management Principles: How to Effectively Initiate It.” July 15, 2020. https://www.gallup.com/workplace/315602/proven-change-management-principles-effectively-initiate.aspx
NHS England Digital. “Digital adoption – change management.” Last edited March 31, 2026. https://digital.nhs.uk/services/digital-services-for-integrated-care/clinical-system-migration-guide/digital-adoption---change-management
Duan, Lili, Emily Sheeren, and Leigh M. Weiss. “Tapping the power of hidden influencers.” McKinsey & Company, March 1, 2014. https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/tapping-the-power-of-hidden-influencers
